Darren Zapsky

Location: Altoona, PA

I'm an Internet marketer with a focus on lead generation strategies for the small business. I'm experienced in the agency and Internet retail environments, B2B and B2C industries.

I own several growingly successful Websites that I use to test various marketing strategies. My tactical skillsets include Web design & development, search engine, affiliate and email marketing. My current employment is as an Affiliate Account Executive at MGECOM.com. You can read about my work experience here.

Besides Internet marketing, I also have a passion for canoeing and kayaking, so when I'm not working on Internet projects I'm usually paddling somewhere in Pennsylvania, New Jersey, New York or Maryland.


Recovering from a Google Penalty for Affiliates

On February 11th, 2011 one of my affiliate websites received a Google penalty, and on March 5th I wrote a blog post about the issues that I thought brought on the Google Penalty. I then took what I thought were appropriate corrective actions to lift the penalty, and on May 16th, 2011 the penalty was lifted and the Website began converting sales [...]

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Trans Am Project

I purchased this Trans Am in 1985 and sold it with regret in 1993. Last week I unintentionally discovered who the current owner of the car was and also found out the car was going to be crushed. I bought back the TA and am now beginning restoration. This is going to be one major restoration project that [...]

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Improve Your Affiliate Commissions with Datafeeds and WordPress

Wordpress makes it easy for affiliates to earn a few extra dollars. All it really takes is a decently designed WP theme and the basic best practices of keyword research, link building, and blog posts about a product or a category of products and you’ll eventually see a few commissions come in. But if you’ve been around affiliate marketing for a while you know [...]

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Do I (affiliate name) need a VPS?

Most serious affiliates at one point will be faced with the decision of upgrading from their shared hosting. But while there are many good reasons to purchase a VPS don’t believe that you can’t operate your affiliate website(s) from shared hosting account because a lot of affiliates do run successful sites on shared accounts.
For most affiliates shared hosting is the perfect [...]

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Did Google’s Farmer Update put your Website out to pasture?

Google’s most recent update, officially named the Panda Update but nicknamed the Farmer Update because it targets content farms, has been shaking things up over the past few days and has many content marketers grasping to save their SERPs while others are reaping the benefits.
Who was hit the hardest? The Farmer update wasn’t intentionally launched to target content sites like [...]

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Taking a look at Link Diagnosis the competitive link analysis tool

I’m trying out this SEO tool I recently discovered for link analysis of your Website or your competition. With this tool you just enter the full URL of any domain you want to analyze. When you perform an analysis the tool will provide useful information on Missing links, No Follows, Good links, Text links, and RSS Feed [...]

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Do I Have a Google Penalty?

“Do I have a Google penalty” is a question that comes up frequently from affiliate marketers and they often get a variety of responses that aren’t much help. So instead of relying on speculation from unknown sources one of the easiest ways to tell if you might be under a penalty is that if your analytics looks similar to the graph, and if [...]

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Note to Affiliate Merchant, You’re Terminated

In my few years as an affiliate I have terminated several affiliate relationships with merchants for typical reasons such as I couldn’t get the merchants products to convert or I had joined a program in haste and quickly discovered the merchant really wasn’t a good match for my style of affiliate marketing. But I’ve never terminated an affiliate relationship with [...]

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