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An E-commerce Manager with a focus on increased sales revenue through Affiliate Marketing strategies. I have ten years experienced in the agency and Internet retail environments; also I've been an active affiliate since 2001.

My skills and experience include Website design & development, search engine marketing, affiliate marketing and management, email marketing. I own multiple Website properties both affiliate and merchant models. You can read more about my work experience.

Shareasale’s Leapfrog Feature – Managing Affiliate Transactions by Click-Stream Rules

One of the biggest issues that can affect affiliate merchants is the delegation of commissions to coupon affiliates. While most merchants are either ignorant to the matter or choose to ignore the issue, other more savvy merchants look for a reasonable solution that doesn’t require hours of additional management. Unfortunately most networks don’t provide tools that encourage this [...]

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A Look at some Panda Damage – Making Repairs and Moving on with Less Google

Google’s Panda brought forth a major opportunity for affiliates to improve their game, and I really feel that 2013 is going to be a good year for the affiliates who are making the right changes. Affiliates who learn to improve their content development and adopt social media and email will forge ahead while the others [...]

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Your Program from the Affiliate’s Viewpoint – The Approval Email

One of the easiest ways to get an accurate perspective of your affiliate program is to log into the program as an affiliate. It’s something every affiliate manager should do. It’s also something that should be done routinely and after major program updates. When you, the affiliate manager is logged in as the affiliate you [...]

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Is Affiliate Marketing too Saturated to Earn Profit?

It’s possibly the most frequently asked question in affiliate marketing – aside from “How do I get free traffic to my site?” But if you are challenged with discovering your own affiliate niche, or just finding a product to promote then you are not alone because there are thousands of affiliates out there struggling with the [...]

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Recovering from a Google Penalty for Affiliates

On February 11th, 2011 one of my affiliate websites received a Google penalty, and on March 5th I wrote a blog post about the issues that I thought brought on the Google Penalty. I then took what I thought were appropriate corrective actions to lift the penalty, and on May 16th, 2011 the penalty was lifted and the Website began converting sales [...]

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Improve Your Affiliate Commissions with Datafeeds and WordPress

WordPress makes it easy for affiliates to earn a few extra dollars. All it really takes is a decently designed WP theme and the basic best practices of keyword research, link building, and blog posts about a product or a category of products and you’ll eventually see a few commissions come in. But if you’ve been around affiliate marketing for a while you know [...]

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Is a VPS worth the investment?

Most serious affiliates at one point will be faced with the decision of upgrading from their shared hosting. But while there are many good reasons to purchase a VPS don’t believe that you can’t operate your affiliate website(s) from shared hosting account because a lot of affiliates do run successful sites on shared accounts. For most affiliates shared hosting is the [...]

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Did Google’s Farmer Update put your Website out to pasture?

Google’s most recent update, officially named the Panda Update but nicknamed the Farmer Update because it targets content farms, has been shaking things up over the past few days and has many content marketers grasping to save their SERPs while others are reaping the benefits. Who was hit the hardest? The Farmer update wasn’t intentionally launched to target content sites [...]

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