Usually newly introduced sponsored search research tools are on the lame side but occasionally one is introduced that might actually have some value. One new tool that was recently introduced by adCenter Labs is the adCenter Add-In tool. I think it has potential value for anyone running sponsored search campaigns on any search engine platform. The best part is that it can be downloaded and integrated directly into your Excel program that enables great keyword spreadsheet data.
The adCenter Add-inBeta is a keyword research and optimization tool, based in Excel and including the Ad Intelligence model, which enables you to:
- Easily and quickly build out or expand keyword lists.
- Effectively plan keyword strategy based relevance, cost history, volume, demographics, geography, and more.
- Forecast monthly and daily keyword impressions and future trends.
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