Although not the ideal strategy for every business, online sweepstakes can be an effective brand and customer retention strategy for consumer product promotion. Large consumer brands can afford to invest millions of dollars into brand promotion, and it can be possible for small businesses to launch a scaled online promotion without going into debt or exhausting the marketing budget.
Campbells’ Rule the Park Slurpstakes
What a better way to promote the Campbell’s Soup products than to launch a major sweepstakes for SpaghettiOs lovers. The Campbell’s Rule the Park Slurpstakes is for children ages 6 to 15 years old with a grand prize trip to Universal Studios for the entire family. We may not be able to launch a sweepstakes of this large magnitude but we can certainly learn something by watching the large companies promote their products through these online marketing strategies.
Campbell’s Slurpstakes Prizes Include:
Instant Win Games
Win a 7″ DVD player, digital picture frame, a directors chair or movie tickets from the instant win games.
Grand Prize
7 day trip for 6 to Universal Orlando Resort in Florida, with $2,000 spending money and 2 adjoining rooms at the Hard Rock Hotel and more.
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