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	<title>Darren Zapsky - Philadelphia Internet Marketer, SEO Link Builder &#187; Industry News</title>
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		<title>Imirage &#8211; Gone But Not Forgotten</title>
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		<pubDate>Sun, 18 Jan 2009 16:26:07 +0000</pubDate>
		<dc:creator>Darren</dc:creator>
				<category><![CDATA[Industry News]]></category>

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		<description><![CDATA[I can&#8217;t believe it&#8217;s been over a year since the Imirage boat cruise to the Bahamas. Imirage is where I got my true start; it was a talented team &#8220;back in the day&#8221;. While Imirage no longer exists, I did meet up with a few members of the old Imirage team last night and they now work at Advance Website. Advance just [...]]]></description>
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		<title>Yahoo&#8217;s New APT Program</title>
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		<pubDate>Thu, 15 Jan 2009 07:04:27 +0000</pubDate>
		<dc:creator>Darren</dc:creator>
				<category><![CDATA[Industry News]]></category>
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		<description><![CDATA[Yahoo&#8217;s New AMP Program&#8230;I mean APT Program.
Yahoo has renewed once again its take on digital advertising with a new platform called APT from Yahoo. It was previously announced as AMP! APT from Yahoo aims to facilitate faster processing of buying and selling ads online and also connecting publishers, advertisers, agencies, networks, partners and developers.
It sounded [...]]]></description>
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		<title>Yahoo&#8217;s AMP Platform</title>
		<link>http://www.zapsky.com/yahoos-amp-platform/</link>
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		<pubDate>Thu, 11 Sep 2008 02:15:40 +0000</pubDate>
		<dc:creator>Darren</dc:creator>
				<category><![CDATA[Industry News]]></category>

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		<description><![CDATA[While online advertising grows in ad spend, and search marketing provides us with increasingly easier, more intuitive purchase and management processes, the process of online media buys is still very cumbersome. Yahoo says that its new AMP program will enable advertisers and publishers to do business with each other and their targeted audiences for an easier more streamlined media purchase, and [...]]]></description>
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		<title>Google&#8217;s New Hosted Ad Management Service</title>
		<link>http://www.zapsky.com/googles-new-hosted-ad-management-service/</link>
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		<pubDate>Sun, 16 Mar 2008 18:45:07 +0000</pubDate>
		<dc:creator>Darren</dc:creator>
				<category><![CDATA[Industry News]]></category>

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		<description><![CDATA[Google recently introduced a new hosted ad management service which will allow publishers to manage their own display and rich media ad campaigns.  The service is still in beta and currently only available by invitation, but once the program opens up to all publishers, new ad revenue opportunities will exist for publishers who normally relied on AdSense revenue [...]]]></description>
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		<title>Microsoft&#8217;s Bid for Yahoo!</title>
		<link>http://www.zapsky.com/microsofts-bid-for-yahoo/</link>
		<comments>http://www.zapsky.com/microsofts-bid-for-yahoo/#comments</comments>
		<pubDate>Sat, 02 Feb 2008 22:40:07 +0000</pubDate>
		<dc:creator>Darren</dc:creator>
				<category><![CDATA[Industry News]]></category>

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		<description><![CDATA[Sure, yesterday was the biggest financial news in the Internet industry for some time. The MSN and Yahoo! have been discussing some sort of a merger or partnership for a while but the price tag of $44 billion sounds a little crazy. I mean what would it solve for the two companies and how will this help the search companies compete against Google? Microsoft [...]]]></description>
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