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	<title>Darren Zapsky - Altoona Web Design and Marketing - Do-Follow Blog &#187; Search Engine Marketing</title>
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	<link>http://www.zapsky.com</link>
	<description>Specializing in Small Business Lead Generation</description>
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		<title>PPC Tactics That Could Pull Your ROI Out of the Gutter</title>
		<link>http://www.zapsky.com/ppc-tactics-that-could-pull-your-roi-out-of-the-gutter/</link>
		<comments>http://www.zapsky.com/ppc-tactics-that-could-pull-your-roi-out-of-the-gutter/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 16:44:41 +0000</pubDate>
		<dc:creator>Darren</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[adwords]]></category>

		<guid isPermaLink="false">http://www.searchgonewild.com/?p=292</guid>
		<description><![CDATA[It&#8217;s called the paradox of thrift when the consumers who haven&#8217;t been affected by a poor economy decide to save rather than spend. So unlike the dot-com crash when consumers were reluctant to purchase online and the big online retailers suffered by the &#8220;Get Big Fast&#8221; Internet strategy, during our current economic downturn consumers are simply cutting back [...]]]></description>
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		<title>AdCenter &#8211; Very High Click Through Rate</title>
		<link>http://www.zapsky.com/adcenter-very-high-click-through-rate/</link>
		<comments>http://www.zapsky.com/adcenter-very-high-click-through-rate/#comments</comments>
		<pubDate>Fri, 09 Jan 2009 08:07:25 +0000</pubDate>
		<dc:creator>Darren</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[adCenter]]></category>

		<guid isPermaLink="false">http://www.searchgonewild.com/?p=205</guid>
		<description><![CDATA[I rant about AdCenter a lot. It&#8217;s just so cumbersome and clunky, it&#8217;s so frustratrating that everytime I go to the AdCenter interface it feels like the first time. But the CTR (click through rate), now that&#8217;s something else! Realize that CTR doesn&#8217;t mean a damn thing if it doesn&#8217;t result in a conversion, and the challenge for [...]]]></description>
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		<title>AdCenter Needs Some TLC</title>
		<link>http://www.zapsky.com/adcenter-needs-some-tlc/</link>
		<comments>http://www.zapsky.com/adcenter-needs-some-tlc/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 02:23:53 +0000</pubDate>
		<dc:creator>Darren</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[adCenter]]></category>

		<guid isPermaLink="false">http://www.searchgonewild.com/?p=107</guid>
		<description><![CDATA[Today was the first time I&#8217;ve used AdCenter in a few months, and I actually realized that I hate it. After managing an AdWords account for most of the day before moving to AdCenter, I realized the AdCenter interface is so clumsy and slow and unintuitive that I really don&#8217;t want to advertise through AdCenter at [...]]]></description>
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		<title>Yahoo Ambassador Program Suspended.</title>
		<link>http://www.zapsky.com/yahoo-ambassador-program-suspended/</link>
		<comments>http://www.zapsky.com/yahoo-ambassador-program-suspended/#comments</comments>
		<pubDate>Sun, 20 Jul 2008 23:38:07 +0000</pubDate>
		<dc:creator>Darren</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[yahoo search marketing]]></category>

		<guid isPermaLink="false">http://www.searchgonewild.com/?p=59</guid>
		<description><![CDATA[In case you don&#8217;t know what the Ambassador program is, or was,  it&#8217;s a program similar to Google&#8217;s AdWords Certification, but it never really held much status in the search engine marketing industry. And although many say that the AdWords certification really doesn&#8217;t hold status either, it has been suggested that the Ambassador program might only be available to the big [...]]]></description>
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		<title>AdCenter Add-In Tool for Excel 2007</title>
		<link>http://www.zapsky.com/adcenter-add-in-tool-for-excel-2007/</link>
		<comments>http://www.zapsky.com/adcenter-add-in-tool-for-excel-2007/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 03:00:17 +0000</pubDate>
		<dc:creator>Darren</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[adCenter]]></category>

		<guid isPermaLink="false">http://www.searchgonewild.com/?p=54</guid>
		<description><![CDATA[Usually newly introduced sponsored search research tools are on the lame side but occasionally one is introduced that might actually have some value. One new tool that was recently introduced by adCenter Labs is the adCenter Add-In tool. I think it has potential value for anyone running sponsored search campaigns on any search engine platform. The best part is [...]]]></description>
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		<title>Branding with Google AdWords Placement Targeted Campaigns</title>
		<link>http://www.zapsky.com/branding-with-google-adwords-placement-targeted-campaigns/</link>
		<comments>http://www.zapsky.com/branding-with-google-adwords-placement-targeted-campaigns/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 02:00:12 +0000</pubDate>
		<dc:creator>Darren</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://www.searchgonewild.com/?p=47</guid>
		<description><![CDATA[One of the most interesting aspects of being a search engine marketer is witnessing the new marketing products and services frequently introduced to the industry. And as a search engine marketer discovering and learning to use these newly introduced products and services effectively is just part of the job; however, one of my favorite search engine marketing products to come along is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google AdWords Editor &#8211; Exporting Campaigns to MSN AdCenter</title>
		<link>http://www.zapsky.com/google-adwords-editor-part-1/</link>
		<comments>http://www.zapsky.com/google-adwords-editor-part-1/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 02:52:21 +0000</pubDate>
		<dc:creator>Darren</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[adwords]]></category>

		<guid isPermaLink="false">http://www.searchgonewild.com/?p=46</guid>
		<description><![CDATA[AdWords Editor Exporting Campaigns Part 1 
If you&#8217;ve done your own research and decided to take on the challenge of sponsored search yourself, then there&#8217;s a good chance you might be running your ad campaigns on Google AdWords and not taking advantage of the conversions provided by Yahoo and MSN. The popularity of Google&#8217;s AdWords makes it easy to discount [...]]]></description>
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		<title>Sponsored Search Marketing Primer</title>
		<link>http://www.zapsky.com/sponsored-search-marketing-primer/</link>
		<comments>http://www.zapsky.com/sponsored-search-marketing-primer/#comments</comments>
		<pubDate>Tue, 05 Feb 2008 05:47:23 +0000</pubDate>
		<dc:creator>Darren</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.searchgonewild.com/?p=19</guid>
		<description><![CDATA[The major search engines provide the least painful method of expanding your marketing strategy, and I can&#8217;t really think of many business models on the metro distribution level or larger that shouldn&#8217;t be using sponsored search marketing to promote and drive sales. Even local automobile dealerships are using sponsored search marketing to generate sales leads. And why shouldn&#8217;t they? Today Internet savvy consumers begin researching [...]]]></description>
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