It’s a free yet powerful analytics tool offered by Google. And if you’re planning to launch your own online marketing campaigns in the future then you should definitely include Google Analytics in your repertoire of tools.
Of course Google Analytics is capable of providing very robust visitor and campaign data but below are some of the basic metrics Google Analytics provides that you should be familiar with before launching your own campaign. It’s these basic metrics that give a quick honest snapshot of the performance of your website and your marketing campaign.
- Visits
- Unique visits
- Pageviews
- Time on site
- Bounce rate
- New visitors
Go to Google Analytics and sign up today. If nothing else do it because it’s free! It’s simple to install. Just go to your account and generate a script, paste it into the closing body tag of your Website and soon you’ll be tracking your Website performance with a powerful analytics tool that’s even treasured by the marketing agencies.
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