If you’ve spent any amount of time researching online marketing for your product then you’ve likely come across the idea of using the power of blogs to market your products, but how exactly is this accomplished? I know the concept of marketing through blogs has perplexed savvy Internet marketers, or at least individuals who regarded themselves as Internet marketing savvy.
It’s a Simple Concept!
All you need to do is find a popular blog that is related to the theme of your product and arrange to have your product reviewed on the blog. But remember that the idea is to get a positive review of your product and a single high traffic blog can effectively spread the word about your product, so making preparation for a positive review is very important. And while many bloggers offer product review services, some bloggers are purists and give brutally honest reviews, so if you send the blogger an expired or defective product for review he will let the online community know about it. So don’t risk blowing the whole thing by sending products that would otherwise be labeled as damaged or expired. Pick the best product from the shelf for this review, and ship it with a little extra care.
But most bloggers who offer product review services appreciate the product publicity concept and are aware of the impact they can have on the product; thus, they are willing to promote your product with total cooperation.
How Much to Pay for a Review?
Payment for product reviews varies greatly. In cases where the blog following is very high the payment for a single review can be in the range of $500 to $1,000 dollars. This should include at least a complete product review of several paragraphs, links with anchor text pointing back to your product website and contact information to your company. And the product review should be sent out over the blog RSS feed. Expect to pay less than $200 for a product review on lesser trafficked blogs because these reviews often only result in inbound links to your product Website. One word of caution on paying for a review within a blog network such as b5media. These networks are based on ad revenue driven business models and often charge high rates that may not always deliver the desired end result.
Visit the link below to see the review of a product for kayakers.
http://paddlingtravelers.blogspot.com/2007/04/paddling-in-fog-night-and-when-things.html
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