Darren Zapsky

Location: Altoona, PA


I'm an Internet marketer with a focus on lead generation strategies for retail business. I'm experienced in the agency and Internet retail environments, B2B and B2C industries.

I own several growingly successful Websites that I use to test various marketing strategies. My tactical skillsets include Web design & development, search engine, affiliate and email marketing. My current employment is as an Affiliate Marketing Manager at MGECOM.com, and I am also an active affiliate marketer. You can read about my work experience here.

Affiliate marketing accounts I manage - Karate Joe's, Century MMA, I-Say, Backwoods.

Besides Internet marketing, I also have a passion for canoeing and kayaking, so when I'm not working on Internet projects I'm usually paddling somewhere in Pennsylvania, New Jersey, New York or Maryland.


Are Social Media Snobbery and Profit Agendas Ruining Twitter?

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Twitter is supposed to be a social media network but lately I’ve noticed it’s less about communication and more about us marketing ourselves. I’m also beginning to notice long time Twitter users are dropping out of  Twitter more frequently blaming their lack of interest on the “It’s All About Me” agenda. Could it be Twitter is losing [...]

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Social Media 101 Book Review

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After reading Trust Agents, and liking it,  I had a certain level of expectation from Social Media 101, and I was afraid it would be just another book about social media, like so many others out there on the shelf. You know what I mean! How to use Tweetdeck and how to sign up for a [...]

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Email is an Effective Marketing Solution for Your Brick and Mortar Business – But it Begins With the List Build.

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Hello, Brick and Mortar! Are you feeling OK? I’m asking because you seem to be missing out on some great marketing opportunity.
Now I completely understand that you may not want to take your brick and mortar business online, and there’s nothing wrong with that because going online is a huge commitment that adds an entirely [...]

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The Civil War: A Film by Ken Burns

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Shop at Amazon:The Civil War – A Film by Ken Burns
WPSU TV is revisiting Ken Burns’ The Civil War for the 20 year anniversary. You remember the Ken Burns documentary, it’s recognized as the grandaddy of documentaries and set new standards as how documentaires should be produced, and is considered one of the most important documentaries on [...]

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2010: The Year the Small Business Marketing Game Changed

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Well I’m not going to jump on the bandwagon and criticize Robert Scoble for his post  “2010: The Year SEO Isn’t Important Anymore” but if he would have taken more time to think it through it could have been an excellent blog post.
SEO Is Always The Most Important - Wrong!
Early in my career I was so passionate about [...]

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Holiday Trends Can Result in Slow Traffic and Negative Impact on Affiliate Marketers

So lately most of my topics on this blog have been about affiliate marketing, and that’s not because I’m any kind of super affiliate but because affiliate marketing is just a fun topic. And a while back I posted about how affililates can turn the tables on the traffic lulls that occur in seasonal affiliate niches by expanding [...]

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Maintaining your affiliate business on cruise control – can it be done?

Somebody once told me that a healthy business can be put on cruise control and allowed to run itself. Well if we are to use history as an example I absolutely disagree that a business will run itself for long before falling apart. In fact it’s much easier to say that a business running on cruise [...]

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Content affiliate marketing is the easier method of building your affiliate business – success relative to topic and ambition

One of the easiest affiliate marketing strategies has to be the content affiliate marketing strategy because it doesn’t cost anything other than the hosting fee, your time and subject knowledge. And although building content is an easy, natural method to affiliate marketing don’t miss out on the basic components that make up today’s successful content affiliate.
Topic Interest
The [...]

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