Most who know about podcast advertising never really think of it when developing an online marketing campaign,
and most advertisers don’t even know it exists.
Narrowcast Advertising - advertising media directed to specific segments of demographics defined by their values, preferences and immediate actions.
As today’s social interests and interactive communication provides us with niche selections in our Internet browsing habits, we become transformed into identifiable niche audiences susceptible to niche Internet advertising.
How Might Your Business Benefit From a Podcast?
Although the idea of creating a podcast for your business may sound like a great idea it really is huge dedication and commitment, and for most business models podcasting is more work than it’s worth. Just take a look at the numerous abandoned blogs online and you can bet that there are many more wasted hours invested in the many abandoned podcasts that started out with great expectations.
Podcasting might need a few more years to mature into the high converting media we anticipate but it is beginning to have its place as a convenient online media among niche audiences where advertisers can benefit.
Podcast Sponsorship Tips
Remember that it’s about narrowcast advertising not broadcast advertising so by choosing the right podcast you are also choosing your niche audience.
And offering a discount promo code passes on a sense of bargain to the consumer and provides you with a metric to measure the success of the particular advertising campaign.
Don’t pay too much for the advertisement. Yeah, it’s a no brainer, but all podcasts are not created equal. Many podcasts simply do not have the following to justify investing your ad spend. You’ll need to get subscriber statistics before investing and if the subscribers aren’t there then just simply don’t bother.
By placing your sponsorship ads interstitially between podcast segments you tend to grab the listeners attention at the moments when he is most engaged. Listeners are not as engaged at the beginning of the podcast or at the conclusion of a lengthy podcast.
Below are several podcast resources with advertising opportunities.
- Personal Life Media - podcasts in personal transformation, worldwide issues and trends, environmentalism, sensuality, relationships and health issues.
- ESPN PodCenter – the new ESPN PodCenter has different sports categories such as NFL, NASCAR, college football, baseball and much more.
- iTunes – is a podcast player with an iTunes store that provides access to plenty of free and paid podcasts of many niche themes.