Work Experience

I‘m Darren Zapsky an Internet marketer experienced in the development and management of online marketing campaigns. I have developed and managed Internet marketing campaigns for companies such as Aramark, Mack Trucks, Graham & Brown and several other manufacturers and service providers in the plastics, gas products, and event planning industries. I am also the owner/operator of several niche web properties in the automotive racing, outdoor recreation, and home and garden industries.

I develop campaigns within industry standards and best practices. That means a focus on SEO best practices, goals, conversion rates, and ROI, and attention to synergy and profitability between paid search and natural search campaigns.

Interested in hiring me?

 Summary of Skills

  • Omniture, Google Analytics and Urchin
  • Pay-Per-Click, CPM, display advertising, Google AdWords, MSN AdCenter, Yahoo Search Marketing
  • CSS, HTML, XML, XHTML, PHP, Java
  • WordPress, Movable Type, Magento
  • Competitive research and analysis, campaign development
  • Dreamweaver, Fireworks, Photoshop and Microsoft Office products
  • Natural search engine optimization and inbound link development
  • Email list development through online promotions
  • Affiliate marketing and management 

 Professional Work Experience (2005-2009)

E-commerce Manager

  • Developed and managed search engine optimization program with onsite optimization and inbound link development.
  • Comparison shopping engine management on Shopzilla and Shopping.com.
  • Sponsored search on Google, Yahoo and MSN search platforms.
  • Email list development through sweepstakes, search marketing and social media marketing.
  • Management and presentation of analytics and reporting.
  • Website content and usability recommendations.
  • Management of additional corporate Web projects on EBay and Amazon.com.     

Search Marketing Manager

  • Search engine marketing campaign across the Google, Yahoo and MSN platforms. Maintained an average 40% ROI on the overall sponsored search campaign and an average 112% ROI on top selling products.
  • Search engine optimization – increased organic rankings of products through search engine optimization strategies.

Internet Marketing Manager

  • Management of the Internet marketing team including proposal writing, sales presentations, strategy development, customer, and vendor relations.
  • Developed and managed search engine optimization and sponsored search campaigns.

Education and Certifications

  • Penn State University -
    • Information Sciences and Technology
    • Electrical Engineering Technology
  • Google AdWords Qualified Individual