Work Experience

I‘m Darren Zapsky an Internet marketer experienced in the development and management of online marketing campaigns. I have developed and managed Internet marketing campaigns for companies such as Aramark, Mack Trucks and several other manufacturers and service providers in the home decor, plastics, gas products, and event planning industries. I am also the owner/operator of several niche web properties in the automotive racing, outdoor recreation, and home and garden industries.

I develop campaigns within industry standards and best practices. That means a focus on SEO best practices, goals, conversion rates, and ROI, and attention to synergy and profitability between paid search and natural search campaigns.

My current position is as an Affiliate Account Executive with MGECOM.com.

Summary of Skills

Omniture, Google Analytics and Urchin
Pay-Per-Click, CPM, display advertising, Google AdWords, MSN AdCenter, Yahoo Search Marketing
CSS, HTML, XML, XHTML, PHP, Java
WordPress, Movable Type, Magento
Competitive research and analysis, campaign development
Dreamweaver, Fireworks, Photoshop and Microsoft Office products
Natural search engine optimization and inbound link development
Email list development through online promotions
Affiliate marketing and management

Professional Work Experience (2005-2011)

Affiliate Manager (current)

Managing Multiple programs through Shareasale, CJ and other networks.

E-commerce Manager

Developed and managed search engine optimization program with onsite optimization and inbound link development.
Comparison shopping engine management on Shopzilla and Shopping.com.
Sponsored search on Google, Yahoo and MSN search platforms.
Email list development through sweepstakes, search marketing and social media marketing.
Management and presentation of analytics and reporting.
Website content and usability recommendations.
Management of additional corporate Web projects on EBay and Amazon.com.

Search Marketing Manager

Search engine marketing campaign across the Google, Yahoo and MSN platforms. Maintained an average 40% ROI on the overall sponsored search campaign and an average 112% ROI on top selling products.
Search engine optimization – increased organic rankings of products through search engine optimization strategies.

Internet Marketing Manager

Management of the Internet marketing team including proposal writing, sales presentations, strategy development, customer, and vendor relations.
Developed and managed search engine optimization and sponsored search campaigns.