Yahoo’s New APT Program

by Darren on January 15, 2009

Yahoo’s New AMP Program…I mean APT Program.

Yahoo has renewed once again its take on digital advertising with a new platform called APT from Yahoo. It was previously announced as AMP! APT from Yahoo aims to facilitate faster processing of buying and selling ads online and also connecting publishers, advertisers, agencies, networks, partners and developers.

It sounded so exciting but they can’t even get the name right.

Read more http://www.searchenginejournal.com/yahoo-launches-apt-the-display-ad-formerly-known-as-amp/7743/

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